LivePerson Releases First Annual Conversational Commerce Index

Interesting report from LivePerson shows high consumer preference for conversational interfaces, and rapid adoption of AI and automation.

The report will be issued on an annual basis, which, if accurate, will be an interesting benchmark to measure conversational commerce growth. The index highlights how businesses are using messaging and voice assistants to interact with their customers, and claims to provide a "comprehensive overview of the untapped economic potential for conversational commerce" with a quantification of that market.

Read more at MarTechSeries.